Marketing Report Glossary

Views

The number of times video content was viewed or played. Each platform has its own rule for when a view is counted, and repeat views may be included.

Accounts reached

The estimated number of different accounts that saw the content at least once. If the same account saw it more than once, that account is still counted only once here.

Link clicks

The number of times people clicked a link in the content. A click does not always mean the destination page finished loading or that the person became a lead.

Shares

The number of times people sent the content to someone else or reposted it for their own audience.

Saves

The number of times people saved the content so they could return to it later.

Interactions

The actions people took with the content, such as liking, commenting, sharing, saving, or clicking. The exact actions included can vary by platform.

Impressions

The total number of times the content appeared on a screen. Repeat appearances count, which is why impressions are usually higher than accounts reached.

Leads

People who showed interest and provided contact information, usually by completing an inquiry form. A lead is an inquiry, not necessarily a confirmed client.