We all know that first impressions matter, especially when adding curb appeal to a home in a market like this.
That’s why it’s unfortunate to see homeowners do everything right, only to blow it when it comes to their home’s web appeal.
Now more than ever, buyers and their agents are spending more time online, meaning that the internet is the first place they interact with your listing. The better your home is presented online, the higher the chance it will sell for more.
In this blog, we’re keeping it simple by sharing three major real estate DONT’S.
Avoid these three no-no’s, and you’ll be sure to create a buzz with buyers.
1. Getting away from basics
The internet may change quickly, but when it comes to adding curb appeal to a home, you can count on some things to stay the same.
You’d be shocked to learn how many fabulous houses go unnoticed because of a sloppy digital presentation. Everything from a poorly written property description to blurry photos can repel online users.
Here are the ABC’s of making your home more click-worthy:
- Craft a well-written property description. On sites like Zillow, everyday buyers are looking for more detail on the properties they love. A solid property description gives your listing a higher quality feel and will be a welcomed change from much of what’s out there.
- Get your home a custom domain. Having a dedicated website for your home gives you several advantages. Firstly, it keeps online users engaged with your home, rather than giving them the option to scroll through more properties on third-party sites. Secondly, you have more control over how your content is viewed, which you don’t see on sites like Trulia.
- Market your home on social media. Why not meet buyers where they already spend time? Ask your agent about how they intend to market your home on social media platforms like Facebook and Instagram.
- Check third-party sites for accurate information. Was the information entered accurately on MLS? Recheck bedroom and bathroom counts, along with square footage. But be advised that sometimes you can’t change the information that appears on those third-party sites.
- Spread the word with digital flyers. A professionally designed flyer is a great resource to help build awareness of your home. PDF flyers are helpful since they can be downloaded, bookmarked, and shared for maximum reach.
- Check out the competition. How are comparable homes in your area marketing themselves online? What are their results?
A well-rounded team of real estate experts will be able to coordinate all of this for you. Most include these services in the seller’s listing contract.
Be sure to ask your agent for samples of their previously listed homes. Ask them what made their approach successful and if they would do the same for you.
Let’s move on to the next big digital no-no.
2. Assuming a professional photographer will pick up your home’s slack
Professional photographers are great resources for anyone selling a home. But, they’re not magicians.
For example, no amount of good lighting can overcome holes in a wall or outdated appliances. In short, your home makes the photograph, not the other way around.
Adding curb appeal to your home gives a photographer something to work with and even more for buyers to latch on to.
While professional photographers take exceptional quality pictures and drone footage of your home, it’s up to you to get it camera-ready.
Here’s how you can help your home strike a pose:
- Inside and out, a fresh coat of paint does wonders.
- Declutter family portraits, degrees, or other personal objects.
- Stage with the mentality that “less is more.”
- Take cars out of the driveway.
- Have the front and back yards tidied up.
- Got a porch? A few rocking chairs and a flag screams, “click me!”
- Sweep your home’s walkways, as well as the street in front of your home.
- Wash your windows to let in clean light.
- Declutter closets to demonstrate available space.
- Flower boxes and even plants near the front door can help your home pop.
Following these simple steps can help bring your home to life in professional photographs.
Remember, buyers will see your home in person, so it’s best to let your web appeal guide your curb appeal.
3. Not hiring a professional real estate team
Here’s the biggest pitfall we see.
Homeowners sometimes work with agents who may not have the resources needed to help your home stand out with buyers online. The gap between how your home is digitally marketed and how it’s ultimately received among buyers grows wider the fewer resources you have working for you.
It’s advisable to work with a real estate team with showing specialists, marketing capabilities, and individualized support for your listing.
In today’s digital world, the agent you trust to sell your home should be able to offer you the following:
- A clear-cut marketing strategy to get your home noticed
- Examples of online collateral for previously sold homes
- Access to professional photographers, home staging, and design
The agent and team you choose to represent you should ideally be comfortable taking the lead on your digital marketing strategy. After a few conversations, you should feel comfortable knowing how to make your house a hit with online users.
Again, ask to see previous work, spend time on their website, and ask others in your neighborhood if they’ve used their services.
It’s also a smart idea to explore how they’re managing their current sellers’ web appeal.
Ready to get noticed?
Our team prides itself on helping your home put its best foot forward. We take the hassle out of selling your home by using advanced marketing strategies.
When you trust us to sell your home, we answer the call with top-notch resources that make the internet take notice.
Click here and take a peek at our free Seller’s Guide. It has loads of helpful information to help you get ready for a successful home sale.